The Client
Real Estate Lead Generation Case Study
A real estate company in Las Vegas, NV contracted us to run digital ads for their subdivision.
Their Goal:
They wanted to sell the remaining 20 homes in their 122 home community.
Their Marketing Strategy:
They had exhausted all other “traditional” marketing methods and needed to expand online.
Our Marketing Strategy:
We ran Google, Facebook, and Instagram ads to generate high-quality leads for them. We started on a 6-month contract with a fixed retainer of $4,000 a month.
We set up ads like this one on setup Google PPC campaigns to find buyers.
Lead Nourishing
We also set up automated lead campaigns that send automated text reminders, follow-ups, and more to the leads.
Tracking The Data
CRM Dashboard
Included with this service is free access to our CRM dashboard that allows you see all the leads, communicate with them in real time, and track the results.
Automated Followups
Leads are contacted as soon as they respond to an ad.
They are encouraged to book a free showing.
They receive automated follow-ups over several days/weeks.
When they book their showing they are sent a confirmation.
And they receive appointment reminders so they don’t forget.
Numbers & Analytics
From Our Real Estate Lead Generation Case Study
375K
Impressions (People Who Saw The Ads)
7,636
People Clicked Through Or Engaged With The Facebook, Instagram & Google ADS
612
Total Leads Generated (And Email For Future Marketing)
21%
Leads Booked A Showing
128
Real Estate Showings
15%
Real Estate Closing Ratio
Results
Impressions Generated 221,988 Running Digital Ads
Clicks Generated 7,632
Leads Generated 612
Results By Platform
Impressions generated on Google 277,720
Impressions generated on Facebook/IG 84,268
Clicks to the website generated on Google 12,774
Clicks generated on Facebook/IG 1858
Google generated leads 84
Facebook/IG generated leads 120
Website generated leads 87
Leads generated on our landing pages 321
20 Homes Sold
From The Ads And Lead Campaigns
$6,283,515
In Revenue
26,180% ROI
Generated From The $24,000 Marketing Contract
Summary Off Real Estate Lead Generation Case Study
For this client we helped them sell the rest of their homes and close out the subdivision project.
These campaigns can be done for realtors, home builders, brokerages and clients in other niches.
