Social sharing describes when social media users broadcast web content on a social network to their connections, groups, or specific individuals. One of the primary aims of corporate social media marketing strategies is to generate brand awareness by leveraging their existing audience to share content.

Our agency SEO can work on  Facebook, LinkedIn, Twitter, Instagram, TikTok, and Spotify, when doing social media optimization.

SEO strengthens your website’s foundation and makes it more appealing to search engines. This, in turn, helps your website rank higher and become more visible to potential clients on search engines like Google and Bing, leading to increased organic traffic and potential business opportunities.

Absolutely! SEO is dynamic. Search rankings and results shift and change. What works today, may not tomorrow. Google is constantly updating and refining its algorithms. Also, as competition increases it’s important to stay on top of SEO so your website continues to be relevant. Good businesses are buying SEO services constantly to maintain and continue improving their rankings. You may rank for your core terms, but it’s important to rank for secondary and tertiary terms as well.

No one can guarantee specific ranking positions, as search engine algorithms are complex and constantly evolving. However, with effective SEO strategies, proper implementation, and consistent efforts, businesses can achieve significant improvements in search engine rankings and visibility. Check this forbes.com article more information about this question! 

If a business provides services nationwide it may try to rank for just the keyword. If it’s a local business, it would try to rank for the keyword + the geography. So, for e.g., a national chain of plumbing supplies providers would want to rank for ‘plumbing supplies’, while a local store that serves just Washington DC would want to rank for ‘plumbing supplies DC’. Local SEO is intended to get customers who live in the area to support that local business.

These are 3 and 4-letter targeted phrases that are beneficial to the client’s business. They can be easier to rank but also produce strong buying results because they often convert better than generic terms.

Google My Business is like a directory that maintains key business information such as name, address, phone, hours of operation, map, photos, videos, categories of business, forms of payment, etc. Google gives prominence to these listings and they show up on Google SERP’s and Google maps, both on desktop and mobile. Hence, having a fully completed and verified listing is very important and helps with rankings.

Yes, if all the relevant details are properly filled out on the Google My Business section and the site has been verified by Google, it can show on Google Maps. Adding in the extras, like videos, photos and getting reviews is advantageous to inclusion in this area of Google search.

Google does not give direct answers to this, but every few months a major algorithm update seems to occur. In between, many small updates consistently appear. Our SEO tracks over 1 million key terms allowing us to quickly see fluctuations on a wide range of businesses. By seeing this, we can evaluate what’s working best and make adjustments to campaigns.

The timeline for SEO results can vary depending on various factors such as the competitiveness of the industry, the current state of the website, and the effectiveness of the SEO strategies implemented. Generally, it takes several months to see noticeable improvements in rankings and organic traffic. SEO is an ongoing process that requires continuous optimization and monitoring.

On-page SEO refers to optimizing elements directly on your website, such as content, meta tags, page structure, and internal linking. Off-page SEO involves activities performed outside of your website to improve its visibility and authority, such as building backlinks, social media engagement, and online reputation management.

Content plays a crucial role in SEO. High-quality, relevant, and well-optimized content helps search engines understand the purpose and relevance of your website. It also attracts organic traffic, encourages user engagement, and increases the likelihood of acquiring backlinks from other reputable websites.

Google Organic CTR History refers to the historical data that reflects the percentage of users who clicked on organic (unpaid) search results in Google’s search engine. This data is crucial for understanding how user behavior and preferences have changed over time, aiding in the assessment of SEO strategies and identifying trends in search result engagement.

To achieve the most clicks, it’s generally advisable to aim for the top few positions in the search results. The first position tends to receive the highest click-through rate (CTR), often around 30-40% of clicks for certain queries. The second and third positions also receive significant traffic, with CTRs dropping to around 15-20% and 10-15% respectively. Therefore, ranking within the top three positions typically yields the most clicks, as users often prioritize clicking on the most prominent and relevant search results.